Coinbase hires Rachael Horwitz as its first VP of comms • TechCrunch

As Coinbase slowly earns the chance to start occupied with taking a breath after the insane progress of the previous few months, it’s considering extra about what all it has to say.

The cryptocurrency alternate startup has employed Spark Capital associate Rachael Horwitz as its first VP of communications.

Horwitz led advertising and marketing and communications work for Spark Capital and served as an advisor to a number of the agency’s portfolio corporations, one in every of which was Coinbase. Earlier to that, she was the director of know-how communications at Fb.

As an trade, blockchain tech has had a little bit of a PR downside. Its proponents have promised the moon, however scandals and scams have left the impression that it’s all nonetheless a little bit of a wild west. For the extra official startups like Coinbase, that presents its personal challenges — but in addition loads of alternatives. Horwitz tells TechCrunch she is especially enthusiastic about tackling public training of blockchain and guaranteeing that common shoppers learn about it, but in addition that the Silicon Valley tech group is conscious of its promise.

“Over the previous yr particularly, it’s actually been a blockbuster yr within the cryptocurrency house, so now the chance is basically how do you retain that momentum going and the way do you capitalize on that, and I feel there’s a lot to do in training particularly,” Horwitz informed TechCrunch in an interview.

Horwitz is Coinbase’s third feminine government rent made in current months. Tina Bhatnagar (beforehand of Twitter) is the corporate’s VP of operations and know-how, and Emilie Choi (previously of LinkedIn) is VP of enterprise growth. Horwitz has beforehand taken half in occasions to advertise feminine illustration within the cryptocurrency house, not solely in management roles at startups, however as traders.

“The mission is to create a extra open monetary system for the world. I feel it goes with out saying which you could’t try this with out ensuring that everybody has an equal alternative to take part on this new system.”

Horwitz begins her place at Coinbase as we speak.

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