Choi comes from LinkedIn the place she was vp of Company Growth and oversaw a complete of 40 M&A-related transactions. Previous to that she labored in enterprise growth roles at each Warner Brothers and Yahoo.
The rent is smart for Coinbase, a fast-growing startup that has had bother maintaining with person development and exercise — each from a customer support and technical perspective. Having somebody to spearhead acquisitions might assistance on this entrance — with restricted engineering expertise within the crypto area it may well typically make extra sense to accumulate or acqui-hire a startup both as a solution to onboard a bunch of engineers directly or to shortly get a chunk of know-how with out having to construct it in-house.
Coinbase says that Choi “will likely be centered on scaling Coinbase globally, searching for out world-class acquisition and partnership alternatives, and managing our strategic initiatives.”
Thus far Coinbase hasn’t had any large acquisitions — however that will change below Choi’s management, particularly contemplating the corporate is now nicely capitalized from each vital enterprise funding ($225 million to date) and now from operating an excellent worthwhile buying and selling enterprise.