Citymapper lowers the paywall for premium options however retains month-to-month subscription for eradicating adverts

Citymapper is lowering the paywall round its premium options and introducing a brand new subscription plan purely for eradicating adverts.

The transfer comes lower than two months after the popular transit and journey planning app was scooped up by mobility tech company Via.

London-based Citymapper, which provides city-dwellers real-time transport and routing info across hundreds of cities in Europe, Asia and the Americas, has dabbled with numerous methods of monetizing by the years, together with by a paid bus service, multitransport transport subscriptions and an enterprise offering. Then again in September, the corporate launched a brand new subscription-based service that eliminated adverts from the app and launched a slew of premium options, together with lock-screen navigation, bus-only routes and turn-by-turn voice navigation.

Costing $2.99 a month or $19.99 a 12 months, Citymapper Membership, because the service is known as, was evidently not sufficient to salvage the enterprise as By way of swooped in to purchase the corporate six months later, in what was broadly considered a fireplace sale (although no acquisition worth was ever confirmed).

Shifting ahead, all earlier premium options shall be free for all, with a brand new half-price $1.49 month-to-month price ($9.99 per 12 months) for these desirous to take away promoting.

Citymapper: Remove ads

Citymapper premium options are actually free. Picture Credit: TechCrunch / Screenshot

Buying the transit information of hundreds of thousands of city vacationers was clearly an enormous promoting level for By way of when it purchased Citymapper, so it is smart that it will look to encourage extra utilization by making all of the options free to make use of. And by maintaining an ad-free subscription in place, it permits the corporate to cowl its prices and straight monetize a product that it now has to keep up alongside its current properties.

The premium options can be found to all customers through the most recent Citymapper app replace that quietly rolled out final week on Android and iOS.

Some options are restricted to a selected platform for now although, for instance lock-screen navigation is just out there on iOS, whereas a characteristic that shows you the best time to leave to your vacation spot is restricted to Android.

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