The dream to search out out what really occurred in your favourite present final week, spill the tea with the Actual Housewives or study your favourite artists’ inventive course of is now underway as Cameo launches a brand new characteristic, Cameo Stay. This new 10-minute video calling characteristic permits customers and their buddies to have a dwell dialog with the movie star of their selecting.
The characteristic is Cameo’s newest iteration on connecting followers with their favourite celebs.
In 2020, the corporate tried the pricey service Cameo Zoom, which additionally provided 10-minute calls — however solely by way of Zoom. That characteristic has since been shut down. The next 12 months, Cameo launched Cameo Calls, which follows an analogous premise as Cameo Stay, however on a shorter time restrict (two minutes). It additionally solely supported one-on-one calls, not teams of buddies as the brand new providing does.
Moreover, the corporate markets a direct messaging characteristic — the place customers purchase the chance to ship a DM like on a social media app — however it can’t assure the person will obtain a response.
“Want a pep speak earlier than your subsequent job interview or Ironman triathlon?” learn the corporate’s post. “Need to jam with a guitarist you admire or host a digital celebration or bachelorette celebration that’s not simply one other Zoom? How about recapping a premiere with the star of your favourite TV present and even getting an idol that will help you suggest to the love of your life? Cameo Stay beta testers have booked these occasions and extra,” it mentioned.
Cameo says it’s been testing the service for the previous couple of months and claims to have seen optimistic reactions.
To e-book a name, customers will suggest three dates and time slots that work finest for them and might invite as much as 9 different people to hitch them on the decision. Bookings can happen on Cameo’s web site or on the newly launched Cameo Stay utility out there within the Koji App Retailer, a link-in-bio app utilized by influencers.
A few of the celebs a person can choose to speak with on Stay embrace musical artist B.o.B, actor Sean Astin and drag queen Brooke Lynn Hytes.
Customers can count on to spend anyplace between $100 and $2,000 for a dwell name, however pricing depends on the celebrities’ availability. In response to Gizmodo, the celeb can decline a name, go away the continuing name and block customers.
The launch of the brand new “Stay” characteristic is the primary huge transfer the corporate is making since shedding near 25% of its staff earlier this 12 months and is a part of the corporate’s new chapter.
Cameo has raised over $165 million since its founding in 2017 and was valued at $1 billion again in March 2021, in line with earlier TechCrunch reporting.
The corporate cites its movie star shout-out movies, income streams for “stars” and its “Enterprise” manufacturers as simply the beginning of what it hopes to construct out as Cameo 2.0, a full-service expertise platform.
“What began as a lightbulb second with a brand new digital autograph 5 years in the past led us down the trail of reinventing the connection between expertise, followers and types,” mentioned Steven Galanis, Cameo co-founder and CEO, in a news release. “As the character of movie star continues to evolve, we’re on a mission to empower all world expertise with a collection of merchandise to attach with their followers each time and nevertheless they want. Cameo Stay is an thrilling milestone on this mission and we will’t wait to unveil much more new fan experiences within the coming months.”