There are many individuals on the market with their finger on the heart beat of the enterprise, who’ve concepts on how one can construct helpful apps, however lack primary coding expertise and the power to place their concepts to work. What if these individuals may describe an app they needed to construct, then add connectors to widespread information sources, and even construct a fancy workflow — all with out writing a single line of code?
That’s what Blaze is trying to do as an early-stage startup from two ladies founders who’ve already constructed and bought one firm. In the present day the corporate introduced the product is usually out there for the primary time, and likewise introduced a $3.5 million pre-seed spherical.
“The issue we remedy is enabling any staff to construct very customized, and likewise complicated, extremely safe purposes and instruments while not having code. And one of many actually thrilling items for us is that it’s additionally AI-powered,” co-founder and co-CEO Nanxi Liu advised TechCrunch.
The AI-powered bits are pure language processing delivered through the OpenAI API, which allows customers to easily inform Blaze what they wish to do by typing an outline, which the service then turns into code. Firm co-founder and co-CEO Tina Denuit-Wojcik defined that it requires quite a lot of pre- and post-processing on Blaze’s half to translate the typed instructions into operational code, however the API helps drive it.
“The consumer can kind only a few sentences, however we now have to make it conscious of all of the context of the info, and different issues which are on the web page, how one can join and what actions are attainable,” Denuit-Wojcik stated.
As they construct an utility, customers can drag and drop connectors equivalent to e-commerce instruments like Shopify or funds like Stripe. Different pre-built integrations embrace Airtable, DocuSign, Freshdesk, Google Sheets, Salesforce and others. The corporate has even constructed its personal database known as Blaze Tables.
Among the many sorts of purposes they’re serving to individuals construct embrace doc portals, buyer success dashboards, stock administration programs and contract workflows.
The 2 founders have been working collectively for over a decade, having based a digital signage firm known as Enplug in 2012, which raised $3.7 million (per Crunchbase) earlier than being acquired by Spectrio in early 2021. Liu says she and Denuit-Wojcik had been impressed to launch one other startup, and started specializing in no-code options, primarily based on their expertise at their earlier firm the place they acknowledged a necessity for such a device.
The brand new firm has a dozen staff up to now. As two immigrant ladies founding an organization, they’re conscious about the necessity to construct a various and inclusive staff. Plus, Liu says that the product itself will open up the sector to extra people who find themselves historically overlooked of tech jobs as a result of they lack coding expertise.
“I feel it’s simply as how we function. We’re very considerate about this. And we are also very considerate by way of how this product may help extra ladies who perhaps don’t have the technical ability set, and now they will go construct technical merchandise,” Liu stated.
In the present day’s $3.5 million funding closed on the finish of final 12 months. Flybridge Capital and MaC Enterprise Capital led the spherical, with participation from a slew of business angels.