Beekeeper, a platform for companies to interact with frontline employees, has raised $50 million in a Collection C spherical of funding.
Based out of Switzerland in 2011, Beekeeper targets the estimated 80% of the worldwide “deskless” workforce who don’t work from a hard and fast office-based location, spanning hospitality, retail, manufacturing, logistics and healthcare, amongst different industries.
Beekeeper’s platform constitutes instruments to assist messaging, surveys, video and voice chats, FAQ chatbots, workflow automation (e.g. for onboarding new hires), shift scheduling, paperwork, varieties and extra.
On high of that, Beekeeper additionally packs analytics to serve managers with metrics round engagement.
Different notable gamers within the house embrace Connecteam, which lately closed a $120 million round of funding, whereas the likes of WorkStep, WorkJam and Skedulo have also raised sizable sums of VC money in recent years.
Collectively, they’re all getting down to remedy an analogous downside, vis-à-vis how finest to attach with the tens of millions of employees not tethered to a desk, and who might solely sporadically be capable of check-in on-line.
“Beekeeper helps firms attain and join with frontline staff who don’t work at a desk, communicate dozens of languages, work with their fingers, and often don’t have firm electronic mail accounts,” CEO Cris Grossmann advised TechCrunch. “Our software program permits organizations to streamline nearly each side of the frontline worker expertise — from automating paper-based processes to distributing shift schedules to digitizing necessary assets like worker handbooks.”
Beekeeper has amassed some big-name prospects over its 10-plus years, together with lodge big Hilton and meals company Cargill. And as with nearly each different expertise that guarantees to learn both distant or “important” frontline employees, Beekeeper has benefited from the pandemic’s affect on the worldwide workforce when it comes to spurring firms to modernize how they liaise with their workforce.
“As the general public grew to become extra conscious of the essential position our frontline workforce performs in each side of human life, they started dominating information protection and nationwide conversations,” Grossmann continued. “Corporations shortly found that they couldn’t talk immediately or convey speedy updates to their frontline groups. The usual top-down, word-of-mouth communication channels, classical or social intranets, and bulletin boards they relied on for many years failed. Many needed to implement new applied sciences to attach and empower their frontline employees — and so they wanted to do it quick.”
Path to retention
At its core, connecting and interesting is de facto all about retaining — countering the so-called “great resignation” and the vast swathe of existing unfilled jobs. Decreasing friction and frustrations, and guaranteeing that issues are addressed are pivotal to conserving frontline employees completely happy.
“Organizations that depend on frontline labor to make, promote and distribute their merchandise are being pressured to deal with long-standing ache factors round pay, working situations and the worker expertise for his or her frontline groups,” Grossmann stated. “Ahead-thinking organizations are taking motion to deal with frontline disconnect and excessive turnover in a holistic means that solves it as soon as and for all.”
Before now, Beekeeper had raised around $81 million in financing, and with one other $50 million within the financial institution, the Zurich-based firm stated that it plans to double down on product growth and construct on its current progress, which it stated has seen its income rise by 100% because the begin of the pandemic.
Beekeeper’s Collection C spherical included investments from EGSB, Kreos Capital, Energize, Thayer, SwissCanto, Eager Ventures, Alpana and Verve Capital.