Amazon’s Music Limitless quietly will get a value hike within the US and UK • TechCrunch


Beginning on February 21, Amazon’s Music Limitless streaming service will improve by $1/£1 within the U.S. and the U.Okay. The Amazon Music Limitless Particular person Plan is growing from $9.99 (£9.99) to $10.99 (£10.99) monthly, whereas the coed plan is altering from $4.99 (£4.99) to $5.99 (£5.99) monthly.

The corporate famous the worth adjustments on its support page, which was first seen by Billboard. “To assist us deliver you much more content material and options, we’re updating the costs of choose Amazon Music Limitless plans,” Amazon wrote.

Whereas the corporate mentions value hikes to its Particular person Plan and Pupil Plan, the costs for the Household Plan ($15.99/month) and Single-Gadget Plan ($4.99/month) seem to stay unchanged.

It’s solely been eight months since Amazon final raised its costs. In Could, the discounted Amazon Music Limitless plan for Amazon Prime clients elevated from $7.99 to $8.99 per month. Non-Prime members didn’t expertise a change this time and nonetheless needed to pay $9.99 monthly.

Amazon additionally presents an Amazon Music Prime tier, which is included free with Prime subscriptions and presents ad-free listening. Nonetheless, if customers need HD, Extremely HD and Spatial Audio, they need to subscribe to Music Limitless.

The e-commerce large is at present in the midst of a cost-cutting spree, which incorporates the latest closure of its charity donation program AmazonSmile, and the choice to put off 18,000 employees earlier this month.

Amazon’s resolution to jack up the price comes on the heels of Apple growing its rival music streaming subscription, Apple Music, by $1 for particular person subscribers and $2 for households within the U.S. Apple Music additionally quietly increased the price of its student plan within the U.S., Canada and the U.Okay. in June 2022.

Spotify can also be contemplating elevating its subscription value within the U.S., which CEO Daniel Ek famous through the firm’s earnings name in October. “[Price increases] is among the issues that we want to do,” Ek mentioned. “I really feel actually good about form of this upcoming 12 months and what meaning in pricing in relation to our service.” This may be a notable transfer for the corporate because it hasn’t raised its commonplace subscription value since launching in 2011 at $9.99 monthly within the U.S.



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