It appears to be like like a minimum of one main information writer is on-board with Brave, the ad-blocking web browser founded by former Mozilla CEO Brendan Eich.
Courageous Software program and Dow Jones Media Group announced today they are going to be partnering in a deal that can deliver Media Group content material (particularly, full entry to Barrons.com or a premium MarketWatch e-newsletter) to “a restricted variety of customers who obtain the Courageous browser on a first-come, first-serve foundation.”
As well as, Barron’s and MarketWatch have gotten verified publishers on Courageous’s Fundamental Consideration Token (BAT) platform, a blockchain-based system that can permit customers and ultimately advertisers to pay publishers. (Brave had a hugely successful initial coin offering final 12 months.)
And the businesses mentioned they are going to be working collectively to experiment with alternative ways to make use of blockchain expertise in media and promoting.
“As international digital publishers, we imagine you will need to regularly discover new and rising applied sciences that can be utilized to construct high quality buyer experiences,” mentioned Barron’s Senior Vice President Daniel Bernard within the announcement.
To be clear, the partnership simply includes the Dow Jones Media Group, not the bigger Dow Jones group (which is best-known for publishing The Wall Road Journal). And the language that the businesses are utilizing means that they’re very a lot approaching this as an experiment.
But it surely’s actually a dramatic change in tone from the best way most publishers speak about ad-blockers. In actual fact, a gaggle of newspapers (together with the Journal) published a letter two years in the past stating that Courageous’s enterprise mannequin was “indistinguishable from a plan to steal our content material to publish by yourself web site.”
Courageous additionally recently announced the launch of a referral program that rewards creators with BAT once they persuade their followers to change over to the browser. In the identical announcement, the corporate mentioned it has 2 million month-to-month lively customers.
Replace: The headline and story have been rewritten to make clear the excellence between the Dow Jones Media Group and the bigger Dow Jones group.