5 NFT tendencies that may carry social media audiences into web3 • TechCrunch

As the debates on Twitter rage on, most tech founders and VCs have by now chosen a facet: Internet 2.0 or web3.

Proponents of web3 imagine it’s the way forward for the web, and that blockchain-based merchandise will fully supplant Internet 2.0 throughout the subsequent few years.

Internet 2.0 stalwarts say it’s all only a bunch of hype being spewed by crypto bros seeking to flip a revenue, and that blockchain applied sciences are basically restricted in scope.

As a founder who has been constructing Internet 2.0 apps for over a decade, and investing in crypto for practically as lengthy, I imagine probably the most thrilling alternative lies on the intersection of those two worlds.

The true mass-market potential of blockchain will probably be unlocked with the merger of Internet 2.0 and web3.

It’s tempting to take a look at the vitality, expertise and sources being poured into web3 and harken again to the early days of the web. For these of us who’ve been round Silicon Valley lengthy sufficient to recollect, the similarities are simple.

Besides this time, the speed of progress appears exponentially increased. Web3 pundits level to those info to help the argument that web3 is the way forward for the web, and that Internet 2.0 will quickly be lifeless.

However there may be one vital distinction between the early days of the web and at this time: Earlier than Internet 1.0, there was no web. All of us lived analog lives. When the web got here alongside, it was competing towards a comparatively boring existence. Free porn, chat rooms, gaming, music, e-mail, movies, the world’s data at your fingertips versus … a sleepy Saturday journey to Blockbuster. It was by no means a good struggle.

I spent $2,000 on a pair of sneakers I do know I’ll by no means put on, as a result of they exist solely as an NFT. Is it any much less loopy than the cash I beforehand spent on toe-crushing stilettos?

Web3 is getting into a special enviornment. Individuals at this time are hooked on digital merchandise with a really robust pull. You’re not going to get the common shopper to cease scrolling TikTok as a result of they need to assist usher in an period of decentralization, help the creator financial system or battle inflation. They don’t care. And so they can’t afford a BAYC or a cryptopunk.

What the common web person does care about is how they seem and current themselves on social media. That’s the bridge. The important thing to this bridge will probably be NFTs.

Listed here are 5 NFT tendencies that may carry social media audiences into web3 en masse:

NFT verification

Skeptics are fast to level out that NFTs are dumb as a result of you may merely right-click and save the underlying recordsdata. It is a momentary drawback. Within the close to future, all main social platforms will implement NFT verification, permitting you to attach your wallets and show your verified NFTs in your profile. In parallel, fingerprinting expertise will enable platforms to simply detect stolen recordsdata and take them down.

As soon as TikTok customers can show and use their distinctive, verified NFTs of their posts, the sport fully adjustments, as a result of the social worth of buying and broadcasting NFTs will increase exponentially.


As sidechains like Polygon turn out to be more and more prevalent, NFT costs will come down. Close to-zero fuel charges can even allow builders to construct extra interactivity and composability into NFTs, making them inherently extra social.

Think about Pokémon Go on the blockchain, the place every Pokémon is an NFT that may be traded or offered. Each Pokémon you purchase has distinctive traits, and also you uniquely affect the way it evolves with the location-based achievements you unlock. As a Pokémon ranges up, its powers get up to date on-chain. As you progress within the recreation, you earn crypto tokens, which have worth exterior of the sport. Enjoyable!


The NFT mania of 2021 was largely centered on visible artwork, however the subsequent frontier, and one which I imagine will finally be a lot greater, is music. Whether or not it’s accumulating bodily artwork or NFTs, the impulses driving a collector’s habits are the identical: the will to precise one’s inventive tastes to friends; the will to precise one’s identification, both particular person or group; and, in some instances, the will to show a revenue.

Though there was loads of speculative frenzy behind the preliminary NFT craze, I feel the impulses round self-expression and identification are the extra elementary drivers of artwork assortment. And probably the most prevalent methods by which folks categorical their tastes and identification is thru music.

TikTok began as a music video app, and music tracks stay a core part of movies shared on the platform at this time. However the music obtainable at this time is frequent. Everybody has entry to the identical songs.

Think about your favourite artist releases a singular 60-second music monitor with a restricted quantity obtainable as NFTs. You buy one and make a cool TikTok out of it. It goes viral. Tens of millions of individuals out of the blue need that music to make their very own TikTok. However there are solely 100 copies obtainable wherever. You get day by day affords from individuals who need to purchase the music from you, and you may determine if you wish to flip it or hold it for your self. Enjoyable!


On the daybreak of the Internet 2.0 period, after I was in my 20s, I’d spend practically all my disposable month-to-month earnings on style. Fancy denims, stilettos, sun shades and purses — my urge for food for good issues to put on was insatiable.

However as the vast majority of my social interactions shifted on-line over the previous decade, my spending on clothes has dwindled. All I really need today, apart from train gear, is a handful of colourful tops for Zooms. Shopping for fancy garments has misplaced its enjoyable.

However the different day, I did one thing shocking. I spent $2,000 on a pair of sneakers I do know I’ll by no means put on. I can’t put on them, as a result of they exist solely as an NFT. It’s tough for me to clarify to somebody who hasn’t fallen down the crypto rabbit gap why I made this buy, and I understand it in all probability appears loopy. However is it any much less loopy than the cash I beforehand spent on toe-crushing stilettos?

Wearables are about to usher in an period of large spending on digital items that social media audiences will use to primp and preen their digital selves. Though most present wearables exercise within the NFT house is tied to gaming and avatars, the killer use case that may assist transition giant audiences into the metaverse will probably be AR filters.

Think about that Kim Kardashian launches customized AR filters — facelifts, lip fillers, make-up, hair, attire, jewellery — and each is exclusive. For those who purchase one, you may completely don that look in your TikTok movies for so long as you need, after which you may promote it if you get bored. Add me to your whitelist, Kim!

Dynamic avatars

OK, I get it. You can’t, for the lifetime of you, think about why anybody would change their profile pic to a hideous ape. I’ve to confess, I personal a Bored Ape. However I can’t carry myself to make it my profile pic both. I selected a World of Women as an alternative. Why did I swap an expert headshot of myself for an algorithmically generated cartoon picture that solely vaguely resembles me? It was enjoyable. It allowed me to precise a facet of my character I’d have hassle capturing in {a photograph}.

However my profile pic is already beginning to really feel a little bit stale. I want it weren’t so … static.

Dynamism, personalization and motion are coming to NFT avatars. Think about you’re taking a selfie, and an AI generates a singular, customized 3D avatar that appears like your excellent model of you. Like Bitmoji, however higher. You possibly can replace the character’s expressions and poses, clothes and niknaks; you can also make it dance; you can also make it say issues in your personal voice, simply by typing. Consider how a lot simpler it could be to create partaking TikTok posts the place you be ok with the way you come throughout. You may spend much less time perfecting your appearing and filming abilities, and extra time on the message you’re making an attempt to convey.

Dynamic avatars will probably be a chance to democratize self-expression on social media and can give voice to a a lot bigger viewers of creators.

When Fb first began, it was sort of dumb, nevertheless it was enjoyable. While you logged on each few days, you’ll be reminded of your actual buddy’s birthdays, see their newest tacky profile pics and poke them. Then got here the feed, cell phones and algorithms, Instagram fashions, lattes and completely filtered lives, and someplace alongside the way in which, the enjoyable was subsumed by a sort of social slavery. We hold scrolling by way of posts of individuals we barely know that make us really feel unhealthy, and we hold posting obnoxious issues in return. Certainly this isn’t the way it all ends?

When Zuckerberg unveiled his imaginative and prescient for Meta, you might really feel the collective eye roll. You’ve already ruined our lives with social media, we needed to scream, and now you’re going to kill our final remnants of bodily connection and switch us into greens dwelling within the Matrix.

However the factor is, no matter the professionals and cons, we’re already on an inexorable march towards the metaverse. We’re more and more dwelling digital lives. What web3 allows is a richer expertise in that digital existence. One that may hopefully really feel rather less hole, a little bit extra human.

I look ahead to a future the place NFTs, together with all the opposite guarantees of web3, assist us create a digital actuality the place human interplay is, as soon as once more, enjoyable.

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